Events bring people together. Which is why event marketing is so powerful! Through events, you can get people together for one common goal and use it to promote your brand or business.
If used correctly, you can use an event to raise awareness, interact with customers one on one and even sell yourself or your services. Here’s how you can use the power of events to your marketing advantage.
Raise Brand Awareness
One of the biggest problems most businesses have is getting actual people to their businesses. It’s hard to make sales if people don’t know who you are. Which is why event marketing is perfect because you get the opportunity to gather people around your brand instead of trying to get your brand in front of them.
To raise brand awareness, your brand or business should sponsor the event. Meaning you contribute in funding for the event in exchange for branding. You can also host giveaways, prizes and free swag with your branding to increase awareness.
Interact with Customers
The special thing about events, especially in-person ones, is you get to see your potential customer right there! Even online through a webinar or Facebook event, you get to interact one on one with someone interested in your topic.
Use this opportunity to hear your customers problems, get feedback and collect information. If you’re doing a giveaway, have them enter by answering a specific question or giving their email. Learn, listen and establish a relationship to your customer for further success.
Selling at an Event
Depending on the event type, you may be able to sell your services. Don’t come right out and try to sell, especially to a cold audience. Always provide value before you get into any pricing or services. You don’t want to put off your potential client by seeming pushy. But, if you do it right, you may be able to make sales during your event.
If you’ve established a good rapport or given your new event clients a ton of value, a soft pitch just may work. For example, hosting a free webinar where you give tips, advice and value on a specific topic. Then, after the webinar, you pitch an upgrade to a course or service on that topic. You’ve provided adequate value so they may be ready for more!
Want to check out event marketing in action?
In my Facebook group, I’ll be hosting an 8 day virtual event for my birthday, the Content Creation Celebration! During this event, I will be hosting giveaways, offering free stuff and donating to charity in the process.
During this event, it’s hosted in my group which increases my brand awareness. Plus, I’ll be interacting with my potential clients by asking questions for giveaway entry. Lastly, I’ll be doing exclusive offers while donating to charity when sales are made!
Feel free to join us if you’re interested!
What are some good event marketing examples that you’ve seen? Comment below.